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global fan network
Case Study

Blud Bruvvas x Wash & Go

Wash & Go formed a multi-year partnership with the Global Fan Network to be the headline sponsor on a reality grass roots football show like no other. Blud Bruvvas was a smash success, creating multi-million views year on year, and seeing fantastic ROI for the brand (14% year one, and 7% cumulative over 3 years).

The Wash & Go campaign consisted of shirt sponsorships, a Washy Mascot (with their own storyline in the reality series) and a host of social commercials and adverts that were woven into the content to create an authentic and highly valuable brand affinity for our fans and the Blud Bruvvas universe.

global fan network
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