Wash & Go formed a multi-year partnership with the Global Fan Network to be the headline sponsor on a reality grass roots football show like no other. Blud Bruvvas was a smash success, creating multi-million views year on year, and seeing fantastic ROI for the brand (14% year one, and 7% cumulative over 3 years).

The Wash & Go campaign consisted of shirt sponsorships, a Washy Mascot (with their own storyline in the reality series) and a host of social commercials and adverts that were woven into the content to create an authentic and highly valuable brand affinity for our fans and the Blud Bruvvas universe.