AFTV had a smash hit success with its Nigerian Tour in 2022, with the new fintech app Klasha as the headline sponsor. Connecting African users with online products the app had a fantastic ROI on this, their first influencer engagement.

The figures were impressive, with over 3.6M views and 237K engagements and 3.6K app downloads in just 4 days.

Over 3800 downloads! A Cost per Acquisition of less than £3!

Campaign Results: (from 28th April to 2nd May)

Total Impressions: 4M

Total Video Views: 3.65M

Total Engagements: 237K

Engagement Rate - Facebook only: 2.4%