Ahead of the 2023 Soccer Aid match, AFTV and DR Sports were invited down to create content with A-list celebrities, influencers and footballers at the Soccer Aid training day. We interviewed the likes of Danny Dyer, Chunkz, Jack Wilshere, David Seaman and Darren Bent to discuss the charity match.

Our interview with Danny Dyer saw nationwide news coverage thanks to a viral clip that itself amassed millions of views. Over the three days in June that we published Soccer Aid content, we achieved over 7.6M impressions and our content was shared over 53K times.

Campaign Results: (8th - 11th June 2023)

Total Impressions: 7.6M

Total Views: 6.7M

Total Engagements: 500K

Engagement Rate: 6.58%